CAMRA, the Campaign for Real Ale, has today launched a new competition, as part of the National Cider and Perry month celebrations, to find Britain’s best bottled ‘real’ cider and perry and to help revise its definition on what constitutes a ‘real’ bottled cider or perry.
CAMRA’s National Cider & Perry Month celebrates Britain’s ‘real’ ciders and perries with a variety of different promotions and initiatives throughout October. Although CAMRA have an official definition for draught cider and perry they feel they need to revise what their current definition is for the bottled versions.
Gillian Williams, CAMRA’s Director of Cider and Perry Campaigning said,
We feel that the bottled cider and perry market has changed over the last few years and this new competition, judged at a blind tasting, will give us the perfect platform to help us constitute exactly what a ‘real’ bottle of cider and perry is from the information we receive on the entry forms. The competition is therefore open to all types of produce – pasteurised and carbonated as well as entirely natural.
Cider and Perry producers from around the country are being encouraged to enter the competition by sending four bottles of their product with the completed entry form, which can be found visiting www.camra.org.uk/ciderform, to Gillian Williams, CAMRA HQ, 230 Hatfield Road, St Albans, Herts, AL1 4LW
The questions that CAMRA are asking on the entry form include:
Is the product pasteurised?
Is the product heat treated?
Is the product micro filtered?
Is the product carbonated?
The blind tasting of the National Champion Bottled Cider and Bottled Perry will be announced along with the National Draught Cider and Perry Champion in May 2006.