Tuesday, October 18, 2005

The Web In A Pint - Promoting Real Ale And Cider In The U.K.

After a busy week putting together a new website, I can finally reveal The Web in a Pint which I hope will be a great success and catch the imagination of Real Ale and Cider drinkers in the U.K.

The Web in a Pint - Promoting Real Ale and Cider in the U.K.

If you are closly related in some way to the production, sale or promotion of Real Ale or Real Cider, such as a Brewery, Wholesaler, Pub or Bar Owner, Website Owner or even if you run an Off Licence etc., you are welcome to purchase PixelAds on the Homepage Pint.

What are PixelAds?
PixelAds are images with popup text and a link to your own website. Each one is made up of 100 individual pixels in a 10x10 square. Each pixel costs 50p (U.K. pence) and can be purchased in 100 pixel blocks (i.e. a single PixelAd).

The PixelAds purchased will be displayed on the Homepage Pint permanently. The Homepage Pint will not change and it is guaranteed to be online for at least five years, but hopefully much longer.

Monday, October 17, 2005

CAMRA Launch New Bottled Cider And Perry Competition

Entries to help revise CAMRA’s definition for bottled cider and perry...

CAMRA, the Campaign for Real Ale, has today launched a new competition, as part of the National Cider and Perry month celebrations, to find Britain’s best bottled ‘real’ cider and perry and to help revise its definition on what constitutes a ‘real’ bottled cider or perry.

CAMRA’s National Cider & Perry Month celebrates Britain’s ‘real’ ciders and perries with a variety of different promotions and initiatives throughout October. Although CAMRA have an official definition for draught cider and perry they feel they need to revise what their current definition is for the bottled versions.

Gillian Williams, CAMRA’s Director of Cider and Perry Campaigning said,
We feel that the bottled cider and perry market has changed over the last few years and this new competition, judged at a blind tasting, will give us the perfect platform to help us constitute exactly what a ‘real’ bottle of cider and perry is from the information we receive on the entry forms. The competition is therefore open to all types of produce – pasteurised and carbonated as well as entirely natural.

Cider and Perry producers from around the country are being encouraged to enter the competition by sending four bottles of their product with the completed entry form, which can be found visiting www.camra.org.uk/ciderform, to Gillian Williams, CAMRA HQ, 230 Hatfield Road, St Albans, Herts, AL1 4LW

The questions that CAMRA are asking on the entry form include:

Is the product pasteurised?
Is the product heat treated?
Is the product micro filtered?
Is the product carbonated?

The blind tasting of the National Champion Bottled Cider and Bottled Perry will be announced along with the National Draught Cider and Perry Champion in May 2006.